Brainchild, Inc. - Taking Bright Ideas to Market  
The PLANKET - A Brainchild Product  
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What we do:

Brainchild, Inc. delivers a complete turnkey process for monetizing marketable consumer product ideas.

Specifically, Brainchild has the experience and resources to:

  • Evaluate product marketability.
  • Develop workable product prototypes.
  • Create unique brand identity.
  • Produce eye-catching product packaging.
  • Establish cost-efficient product manufacturing.
  • Determine winning product pricing.
  • Finance just-in-time inventory.
  • Sell product through a variety of channels, specializing in big-box retailers, specialty product catalogs and internet sales.
  • Engage top notch shipping & fulfillment services.
 
What we offer:

Brainchild, Inc. seeks to license consumer product ideas from other inventors, apply it's turnkey go-to-market process and return royalties to inventors for each unit of the product that is sold.


Have a great idea?

If you have a great consumer product idea, but lack the knowledge of how to take it to market, please send an email to markdeshelman@gmail.com and tell us about it!

 

 

Copyright 2008 Brainchild, Inc.


 

The Origin of Brainchild, Inc.

In 2005, Mark Eshelman (bio), inventor of the PLANKET (PLANKET website) and co-founder of Brainchild, Inc., had an idea to create a plant cover product that would protect valuable plants and shrubs from frosts and light freezes using attractive, lawn-appropriate and cost-effective material.

Mark had a great idea and a simple prototype, but no experience in taking a consumer product to market. Through mutual contacts, he met and pitched the idea to Joe Marischen (bio), eventual co-founder and President of Brainchild, Inc., who had prior experience taking product ideas to market.

Joe saw the value in the PLANKET idea and, together with Mark, formed Brainchild, Inc. to further develop the product and take it to market.

By the end of 2007, over 50,000 units of the PLANKET had been sold and, in the process, Joe and Mark had established a turnkey process by which Brainchild could take other bright ideas and turn them into successful consumer products.